Tag Archives: Results

Financial Services are getting faster results with the Avaya Flare™ Experience

Posted on February 22, 2011 by


See how the Avaya Flare™ Experience can help financial firms. Learn more at www.avaya.com.

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Small Business Websites ? Why a Small Business Website Does not Produce Results

Posted on September 1, 2010 by

So let’s take a look at some of the most common mistakes done when a small business takes their business online.

 

Order of links

So many times you visit a small business website and they proudly flag the “about us” link as their first link. This is called the pride link because they often think that telling people about the company is the most important thing. The links should be in order of importance. Not in the order of the business owners EGO! If you use a website designer and he does consult you on the order of links, chances are you should be using someone else or at least make sure you educate yourself about online marketing because your website designer sure hasn’t!

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Marketing Strategies – Get Corporate America Results on a Small Business Budget

Posted on August 24, 2010 by

Fortune 500 Companies know the importance of market research. That’s why they conduct something called a concept test before launching any new product or service.


Don’t you wish you could do the same thing? Well, here’s the good news: you can.


First of all, you’ll need to sit down and clearly delineate exactly what your product or service is, including what features and benefits it will offer and how much it will cost. Typically, you’ll write 2-3 paragraphs describing your idea, making sure to clearly explain the benefits to the consumer. This is your concept statement.

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