Tag Archives: Research

Financing for small business requires good research

Article by Macro Business

The decision that your business is right mainly depends on your planning and financial situation .It is possible that certain types of businesses require only some amount of capital upfront to process, while there are some that requires more funding initially as an investment than for the operational purposes.

Posted in Small Business | Tagged , , , , , | Leave a comment

Small Business Blog

Small business blogs have become a cornerstone of online entrepreneurship, but is blogging still an important consideration for your small business? We think so! After all, blogging is a great way to create online visibility for your product, service or brand and can be a great way to put a face and personality on your company too. Today’s roundup looks at the viability and ongoing state of small business blogging. What can it do for your business today?

Case Studies

Posted in Small Business | Tagged , , , , | Leave a comment

Five Key Consumer Trends for Australian Financial Services – Market Research Report On Aarkstore Ent

Introduction

While the Australian financial services market has had a difficult couple of years with write downs and losses from major banks, it remains both profitable and stable. Although the economy never technically entered a recession, economic turbulence of recent years have taken their toll on the average consumer with several trends developing in consumer attitudes and behaviors.

Scope

*The findings are based on an on-going monthly consumer survey that has interviewed nearly 4000 Australian respondents since June 2009

*The shifts in consumers behaviors affect the entire FS market, encompassing short term purchases as well as long term savings & investment choices

Posted in Financial Services | Tagged , , , , , , , , , | Leave a comment

Financial Services and Sports Promotion Case Study: Playing the Field – Market Research Report On Aarkstore Enterprise

Introduction

The 2010 football World Cup placed a spotlight on the potential for event driven promotions and a tighter relationship between Financial Services providers and the sporting community. Future major sporting events such as the 2012 Olympics provide substantial opportunities for appealing to the connectivity trend amongst consumers.

Scope

*Highlights the presence of FS companies at the 2010 World Cup and other major sporting events

*Analyses the advantages that this strategy can bring in terms of boosting reputation as well as the highlighting some of the dangers of this strategy.

Highlights

Posted in Financial Services | Tagged , , , , , , , , , , , , | Leave a comment

Customer Loyalty in Australian Financial Services – Market Research Reports on Aarkstore Enterprise

Introduction

Customer loyalty is set to become more important as competition returns to the Australian financial services market. The global financial crisis allowed the major domestic banks to capture much of new banking business, but with new entrants set to enter the market, customer loyalty is expected to gain in importance. This report analyzes a broad spectrum of topics associated with customer loyalty.

Scope

*Looks at the key drivers of customer loyalty and its state across different product categories.

*Analyzes which factors are most important to customers when considering staying with or switching providers.

Posted in Financial Services | Tagged , , , , , , , , , | Leave a comment