Tag Archives: Relations

Renaissance for Financial Services Public Relations?

Posted on October 5, 2010 by

Is financial services public relations in the midst of a renaissance? Perhaps. However, no one will argue with the fact that the discipline of financial services public relations has never been more important and might be surpassing another form of commercial persuasion, namely advertising, as a key weapon in the marketing arsenal.

What’s changed? For one thing, our financial institutions are under siege and suffering from a crisis of trust (or is that a lack of trust?). For another, the growth of online activity, where personal recommendation and personal communication have become more important. And it’s clearly editorial and it’s clearly not advertising-based.

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Financial Service Relations: Where Do We Go From Here?

Posted on October 3, 2010 by

With the stock market roiling around these days, issues still remain about the nation’s financial services organizations. In addition, the financial reform bill continues to wend its way through Congress and how it all turns out remains a question.

Where do things stand from a credibility standpoint? Are we ready to trust our financial institutions again? Heartening to those of us in public relations, particularly those of us engaged in financial services relations, is the fact that we understand how to build and sustain beneficial and trustful relationships. Now, we just have to convince financial service providers that it is the right thing to do…

This is a preview of Financial Service Relations: Where Do We Go From Here?. Read the full post (302 words, estimated 1:12 mins reading time)
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Financial Services Public Relations in New York: Firms Need to Demonstrate ROI

Posted on April 28, 2010 by

Financial services public relations in New York is a highly competitive field. Many firms refer to themselves as experts in the field; however, few have the track record and credentials to justify such a designation.

A leader in this niche space will possess both and rank among the leading financial services public relations firms in New York and beyond. The firm specializes in the development and execution of communications programs for companies in financial and technology industries. The firm’s efforts connect clients with the decision makers and influencers who matter most, helping build recognition and credibility for clients’ companies, products, services and brands through public relations and marketing by reaching such audiences as bank presidents, mortgage professionals, insurance executives, securities traders, or bond buyers. A leading PR firm helps clients build awareness among target audiences—media, opinion leaders, customers, prospects, strategic partners, employees and analysts—to become industry thought leaders.

This is a preview of Financial Services Public Relations in New York: Firms Need to Demonstrate ROI. Read the full post (359 words, estimated 1:26 mins reading time)
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