Corporate social responsibility is the buzz word in big business. In this age of environmental awareness and people empowerment, corporations are expected to behave ethically, uphold environmental sustainability, help combat poverty and support social justice. The public has learned to demand this in exchange for corporate existence.

Although it is also true that many companies get away by paying mere lip service to corporate social responsibility, a lot of other companies have found it profitable to actually do the right thing. As more and more people are becoming socially responsible themselves, companies that “go green” or use sustainable technologies in producing environmentally safe products are gaining increasing numbers of loyal customers. From hybrid cars to green home cleaning solutions to natural makeup, products that save the earth are becoming the choice of many consumers.