Tag Archives: Media

The Impact On Small Business Strategy By Social Media

Posted on November 6, 2010 by

As technology advances and effect the business environment, small business strategy has taken on a whole new meaning. In the past small business strategy was focused on the growth of local businesses and looking for clientele in a very small area of coverage. The introduction helped to increase the idea of small business strategy as businesses began to expand outside of their local limitations into a a lot more regional spectrum and in some situations a nationwide growth. Further recognition of the web in reference to social media networks created an even new small business strategy that has assisted a business of any size compete with the larger firms and their million dollar advertising campaigns.

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Social Media In Financial Services 2010 – Aarkstore Enterprise Market Reserach Report

Posted on June 30, 2010 by

Introduction

Fast paced advancements in web technology and the rise of social media have now given vast amounts of power to the consumer, which has huge implications for acquisition and retention. This report dispels some myths commonly held by FS providers surrounding social media’s reach, purpose and value, and also highlights the dangers associated with a lack of adoption.

Scope

*Using extensive secondary and primary research, recent trends in social media and consumer appetites for its use in the FS space are identified

*Identification, and in-depth analysis, of assumptions commonly held by FS providers regarding social media’s reach, purpose and value

This is a preview of Social Media In Financial Services 2010 – Aarkstore Enterprise Market Reserach Report. Read the full post (305 words, estimated 1:13 mins reading time)
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Social Media and Financial Services ? Best Examples

Posted on May 10, 2010 by

Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below)  - was it hit too hard by the credit crunch? Obviously there’s room to improve when it comes to engaging socially with customers or community building since many participants in that market are perceived rather monolithic and imposing as opposed to caring and engaging. Caused by the economic crisis in particular Banks also deal with trust issues which probably accelerate a change towards an opening to social media in the  future.

This is a preview of Social Media and Financial Services ? Best Examples. Read the full post (824 words, estimated 3:18 mins reading time)
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