Tag Archives: Market

Small Business 2011: How Google impacts these Top 7 Local Market Trends

LocalNet360.com- In 2011, Local Businesses are about to begin a new period in how they conduct building and sustaining relationships with their customers. Until now, the Internet has largely been the marketing domain of large Corporations and Niche marketers. However, recent changes in search engine algorithms starting with Google are pushing the marketplace towards more relevant local search results. While this is only one influencing factor as to why 2011 will begin the new age of Internet marketing, it is perhaps the most necessary influence for everything we discuss in this article to matter. This article will touch on the top seven trends that we expect to impact the local marketplace over the course of this year and beyond as millions of small businesses actually begin the journey to begin conducting business on the Internet.

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Five Key Consumer Trends for Australian Financial Services – Market Research Report On Aarkstore Ent

Introduction

While the Australian financial services market has had a difficult couple of years with write downs and losses from major banks, it remains both profitable and stable. Although the economy never technically entered a recession, economic turbulence of recent years have taken their toll on the average consumer with several trends developing in consumer attitudes and behaviors.

Scope

*The findings are based on an on-going monthly consumer survey that has interviewed nearly 4000 Australian respondents since June 2009

*The shifts in consumers behaviors affect the entire FS market, encompassing short term purchases as well as long term savings & investment choices

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Financial Services and Sports Promotion Case Study: Playing the Field – Market Research Report On Aarkstore Enterprise

Introduction

The 2010 football World Cup placed a spotlight on the potential for event driven promotions and a tighter relationship between Financial Services providers and the sporting community. Future major sporting events such as the 2012 Olympics provide substantial opportunities for appealing to the connectivity trend amongst consumers.

Scope

*Highlights the presence of FS companies at the 2010 World Cup and other major sporting events

*Analyses the advantages that this strategy can bring in terms of boosting reputation as well as the highlighting some of the dangers of this strategy.

Highlights

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Customer Loyalty in Australian Financial Services – Market Research Reports on Aarkstore Enterprise

Introduction

Customer loyalty is set to become more important as competition returns to the Australian financial services market. The global financial crisis allowed the major domestic banks to capture much of new banking business, but with new entrants set to enter the market, customer loyalty is expected to gain in importance. This report analyzes a broad spectrum of topics associated with customer loyalty.

Scope

*Looks at the key drivers of customer loyalty and its state across different product categories.

*Analyzes which factors are most important to customers when considering staying with or switching providers.

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10 Consumer Trends for Financial Services Providers in 2010 and Beyond – Market Research Reports On Aarkstore Enterprise

Introduction

has highlighted 10 trends that will influence consumers and their attitudes to FS in 2010 and beyond. These trends are varied and wide reaching; some driven by the global economic crisis while others emerge from broader consumer trends motivated by technological developments and changing lifestyles.

Scope

*The report is global in scope, highlighting the broad consumer trends that will influence the attitudes and behaviours of consumers towards FS in 2010

*Extensive secondary sources as well as primary data is used to analyse emerging trends in the context of existing industry strategies

Highlights

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