October 06, 2008 – Toronto, Canada – The Future Financial Service Consumer and the Customer Service Strategy will be discussed by TELUS at the 2008 Financial Services Technology Forum scheduled on October 28 & 29, 2008 at the Design Exchange in Toronto, Canada. Register now for your complimentary All-Access Pass. Visit http://e-financial.wowgao.com/registration/multiple The Future Financial Services Consumer and Your Customer Experience Strategy Consumer communication preferences are changing and financial services organizations need to transform their customer experience strategies. With evolving technology, the distinction between financial services consumers is no longer based on age alone. Their acceptance and use of technology in day to day life is changing their expectations of financial services organizations. TELUS, in partnership with IDC Canada, has examined the consumer of future and how they will communicate with their financial services organizations. The study profiles seven new customer segments with unique communication needs and styles for accepting technology. The four most influential groups are Young Embracers, Mobile Lifestyle, Laptop Warriors and Internet Savvy. The whitepaper, “Financial Services: The Future Consumer and Implications for Customer Experience Management” explores these new customer segments, how they communicate, and the strategies financial services organizations need to retain and attract the consumer of the future. Join Ismail Pishori to hear more about the changing customer and how financial services organizations must transform their customer experience strategies. As Vice President, Financial Services Industry Marketing, Ismail brings an impressive wealth of industry experience and knowledge to this role. Ismail develops and champions the financial services industry vertical marketing strategy and take-to-market plans, creates and drives thought leadership in strategic areas for the vertical, leverages current capabilities and solutions that exist within TELUS. Ismail is a fifteen-year IT industry veteran – mostly focused on the financial services industry – with management, sales, marketing, business development, solution development, corporate development, merger integration, and alliance management experience. Most recently, he was Worldwide GM, Financial Markets Segment, Financial Services Industry, at Hewlett-Packard. Ismail holds an MBA from the Richard Ivey School of Business, an Industrial Engineering degree from the Technical University of Nova Scotia, as well as a diploma in Engineering from Dalhousie University. 2008 Financial Services Technology Forum The 2008 Financial Services Technology Forum focuses on new, cutting-edge enterprise applications and solutions that are sustainable, flexible, and increase profitability. This year’s event features over 30 interactive expositions and 20 engaging conference sessions presented to all corporate users, from service providers to small, medium and large businesses alike. For more information: Registration http://e-financial.wowgao.com/registration/multiple Agenda http://e-financial.wowgao.com/agenda Sponsors http://e-financial.wowgao.com/exhibitorlist Accommodation http://e-financial.wowgao.com/accommodation About WowGao Inc. WowGao Inc. is an Event Management Company that organizes and manages internationally renowned conferences and expositions focusing on latest innovations and developments in Information Technology Industry since 2003. We have been honored with an award for our excellence. Our featured events are: – 2008 Financial Services Technology Forum, October 28 & 29, 2008 – 2009 Government & Health Technologies Conference and Expo, April 28 & 29, 2009 – 2009 Wireless & Mobile Expo and Conference, June, 2009 – 2009 RFID Forum, June, 2009 For more information about the events, please visit http://www.wowgao.com WowGao Inc. is a member of GAO Group, which also includes • GAO RFID Inc. – http://www.GAORFID.com • GAO Tek Inc. - http://www.GAOTek.com • GAO Research Inc. – http://www.GAOResearch.com • WowGao Inc. – http://www.WowGao.com • GAO RFID Asset Tracking – http://www.GAORFIDAssetTracking.com • GAO Embedded – http://www.GAOEmbedded.com • GAO Instruments – http://www.GAOInstruments.com • GAO Comm – http://www.GAOComm.com • GAO Fiber Optics – http://www.GAOFiberOptics.com For any media queries: Director of Marketing, 416-292-0038 ext 812 attendee@wowgao.com